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Product Management Fundamentals
Product Management Fundamentals
4.0
(1 reviews)
2
Students
4
Lessons
ID
Language
Created by
James Green
Language
id
Translations
None
Transcripts
English
Prerequisites
None
What you'll learn
Master these skills and apply them to real-world projects.
Roles and responsibilities of the product manager.The job of the product manager, skills and competencies, and stakeholder management
Managing innovative product teams.Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
Marketing challenges and guiding principles.Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing
Customer development.Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
Crossing the chasm.Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market
Course curriculum
2 sections · 4 lessons
2
Sections
4
Lessons
1
Reviews
2
Students
4.0
Rating
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About this course
Course description
Meet your instructor
Learn from an industry expert
James Green
Managing Director of Learning and Development for the Maryland Technology Enterprise Institute at University of Maryland, College Park
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